Website design

A business website has one clear commercial job: get someone who has never heard of your company to understand what you do, trust you enough to keep reading, and know exactly how to request a quote. When it fails at that, it is not a layout problem. It is a structure problem.

Why most websites don’t bring in leads

Three causes show up in almost every site review we do, and none of them is about visual taste.

The site is slow and people leave before they see it

Sites built with page builders load dozens of CSS and JavaScript files the page doesn’t use. The visitor downloads code for a carousel that isn’t on that screen, a form that lives on another page, an animation nobody sees. On a mobile connection, that is the difference between loading in one second and loading in five.

This isn’t just a bad experience. Since 2021, Google has used Core Web Vitals (in Portuguese) as a ranking signal. A slow site loses on both ends: it converts fewer of the people who arrive, and fewer people find it.

The copy talks about the company, not the customer’s problem

The homepage opens with “innovative, tailored solutions for your business.” The person reading has no way to tell whether that applies to them. A website that sells describes the visitor’s problem in the words they would use themselves, and only then explains how you solve it.

There isn’t a page for each thing you sell

This is the most expensive mistake and the least noticed. When the homepage tries to rank for everything the company does, it ranks for nothing. Google needs one page per search intent. Someone looking for a specific service needs to land on a page about that service, not a paragraph inside a list.

How we build

We write the code by hand. No Elementor, Divi, WPBakery or off-the-shelf ThemeForest theme. That has three practical consequences for you.

• Each page loads only what it uses. One CSS file, one JavaScript file, one font. No weight from features the screen doesn’t show.
• The HTML is semantic. Headings in order, navigation landmarks, form labels, checked contrast. That serves screen readers and Google’s crawler for the same reason: both read structure.
• You’re not locked in. The code is yours, version-controlled and documented. If you ever want to switch vendors, another team can pick it up.

And you keep editing it yourself

Hand-written code doesn’t mean calling a developer to change a sentence. The site is delivered on WordPress, with the editing fields ready. You publish blog posts, swap images, adjust a paragraph and update a price without opening a file and without risk of breaking the layout.

The difference is where the complexity lives. In a page builder, every edit regenerates the page’s HTML and can degrade performance. In a hand-built theme, content is content and structure is structure.

What’s included

Every business website we deliver includes, at no extra charge:

• Page and URL architecture defined before design, with one page per search intent.
• Copywriting for every page, written around the reader’s decision.
• Responsive layout tested from 320px screens up to wide monitors.
• Structured data (in Portuguese) in JSON-LD: organization, services, FAQs, breadcrumbs.
• Core Web Vitals within Google’s thresholds at launch, measured and documented.
• A 404 page that actually returns a 404 status and offers paths forward, instead of redirecting everything to the homepage.
• Sitemap, robots.txt, canonicals and Search Console configured.
• A blog ready to publish, with categories and structured internal links.
• A contact form with verified email delivery. Silent form failure is the most common bug on a new site.
• Google Analytics and Search Console installed and validated.
• Recorded training on how to edit your own site.

Timeline, and what depends on you

A business website usually takes four to eight weeks once the architecture is signed off. The technical work is rarely the bottleneck. The real timeline depends on how long it takes to approve copy and receive materials: photos, company details, service descriptions, legal review if needed.

We say this on the first call because when a project slips, it almost always slips there. Knowing that up front changes how you organize your side.

About pricing

We don’t publish a price list, and the reason is simple: a five-page business site and a site with a client login, a catalog and ERP integration are projects of different orders of magnitude. A price range on this page would look transparent without telling you anything.

What we do is faster. On the first call we map the scope, and you get a proposal with fixed scope, timeline and price. If the budget doesn’t fit, we tell you right away what we could do within it, or that we couldn’t.