Talk about my project

We build websites and web applications that carry the business

Hand-written code, no page builder and no off-the-shelf theme. The result is a site that loads fast, gets found on Google and turns visits into conversations — and you can measure all of it.

Measured now, in this browser
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LCP Largest visible content

good up to 2.5 s

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CLS Layout stability

good up to 0.1

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INP Response to interaction

good up to 200 ms

Talk about my project See how we work

Most websites don’t sell because they were assembled, not engineered

A page builder ships the first version in days. The bill comes later: dozens of CSS and JavaScript files the visitor downloads for nothing, Core Web Vitals outside the threshold, and every change depending on yet another plugin.

When the site brings no leads, the usual reaction is to buy more traffic. That works while you keep paying. The structure stays the same, and acquisition cost only goes up.

The alternative is less glamorous and cheaper in the end: decide the architecture before drawing the screens, write the code the project actually needs, and measure what happens after launch.

How a project works

Four steps, in this order. Skipping the first one is the most common reason a beautiful site sells nothing.

  1. Diagnosis

    We measure before we give opinions. Architecture, performance, crawling, indexing and where the journey loses people. The result is a list of causes, not symptoms.

  2. Architecture

    We define the page structure, URLs, data and navigation before designing any screen. This is the step that decides whether the site will scale or become a patchwork.

  3. Build

    Hand-written, reviewed and version-controlled code. No page builder, no off-the-shelf theme, no plugin for what CSS can solve.

  4. Measurement

    Delivery is not the end of the project. We instrument what matters and review it in cycles: what isn’t measured isn’t managed.

What we do

Six areas. A project usually starts with one and grows into the others as the business needs it.

  • Website design

    Company websites built in code, for businesses that need to be found and hired.

    A site that loads fast, explains what you sell and turns visits into conversations.

  • Web development

    Custom web development, with no page builder and no off-the-shelf theme.

    Code you can understand, audit and take with you if you want. No tool lock-in.

  • WordPress websites

    WordPress in clean code: easy to edit, without the weight of a page builder.

    You edit the content yourself. The site stays fast after every edit.

  • Custom web applications

    Applications that run the business: dashboards, internal tools, integrations and automations.

    The process that lives in a spreadsheet today runs with records, permissions and history.

  • Technical SEO audit

    Audit and fix of the layer that decides whether Google can read, understand and index your site.

    Clean crawling, predictable indexing and Core Web Vitals within the threshold.

  • AI search optimization (GEO)

    Structuring content so ChatGPT, Perplexity, Gemini and Copilot cite it.

    When someone asks an AI about your market, your company is in the answer.

Companies already running on what we built

9 companies

Before proposing anything, we look at your case

The first conversation is a diagnosis: you show us where you are, we point out what is holding you back and what we would change first. No commitment and no sales pitch.

Talk about my project

Replies within business hours (Brasília time). The person who answers is the person who does the work.

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